VSB | VICTORIA’S SECRET BEAUTY
OBJECTIVE | CREATION OF A 360 CAMPAIGN THAT INTRODUCES VICTORIA’S SECRET INTO THE BEAUTY CATEGORY.
CAMPAIGN TITLE: VICTORIA’S HAS A NEW SECRET
In order to ensure the successful launch of Victoria's Secret Beauty and capture the attention of both loyal lingerie shoppers and new beauty enthusiasts, it was imperative to implement a comprehensive 360 campaign strategy. This multifaceted approach not only introduced the brand's expansion into beauty but also placed significant emphasis on cultivating customer loyalty and maximizing growth opportunities.
-
• Member of consulting design team contracted to quickly - Translate and apply the lingerie brand standards to the beauty brand.
• Identified innovative media opportunities in major markets to communicate messaging - Such as OOH, construction barricades, vehicle wraps and subway platforms.
• Design of supportive in-store collateral.
DIGITAL OOH
IN-STORE COLLATERAL
