In the saturated market of skincare, creating a brand identity and successfully launching a skin serum requires innovation, effective storytelling, and a unique value proposition. To set itself apart, the brand must craft a compelling story that resonates with the target audience and communicates its distinctive qualities. The brand needed a clear brand identity that embodied its unique selling points. Inclusive of creating a memorable name, logo, and visual identity that reflects the brand's values, purpose, and personality.