African Pride Haircare's Revival
African Pride Haircare, a respected consumer brand, faced significant challenges after being acquired by an overseas venture capital firm. Unfortunately, the acquisition resulted in losing shelf space and presence in lower-moderate retail outlets, including popular stores like Dollar General.
To adapt to the changing preferences of their target audience - BIPOC females aged 16-25 with 1-4c curly hair texture - the brand recognized the need to cater to and connect with their unique needs. This new generation prefers to flaunt their natural hair texture, embrace their curls, and avoid chemically relaxing treatments.
With the desire to rebuild its market presence, African Pride Haircare understood the importance of a compelling narrative for its re-launch. Recognizing that effective storytelling is crucial in the digital era, the brand aimed to create a captivating digital campaign that inspires and engages their target audience.
The brand's main driving force is a deep commitment to meeting the specific needs of their target audience. By offering a diverse range of products that address various curly hair textures and empowering BIPOC females to embrace and celebrate their natural beauty, African Pride Haircare intends to reclaim its position as a leading brand in the haircare industry.

Visual Communications, Inc. can support 26health via all touch points of visual brand messaging. Brand messaging is the verbal expression of your brand's values, personality, and unique proposition. It shapes how your 501c3 communicates and connects with your audience and is essential. Effective brand messaging and organic implementation differentiates you, builds trust and loyalty, and establishes a strong emotional connection with the individuals that you are seeking to serve.

When it comes to brand message elevation, it's not just about what you say, but how you say it. VISUAL COMMUNICATION, INC specializes in implementing and crafting compelling approaches that disrupts the norm in a meaningful, differentiated way. One of the key elements of edifying brand messaging is authenticity. This is inclusive of authenticity of identified touch points, carry through and follow-up engagement and dev every of promise. Your brand message should reflect the true essence of your brand and resonate with your target audience. It should be genuine and transparent, allowing your customers to connect with your brand on a deeper level which will allow 26HEALTH to achieve it’s goals of as reaching and helping as many ;people in the community as possible.

Visual Communications, Inc. can support 26Health in overcoming current barriers to message dissemination to achieve goals by- Inclusive of

• Creative Direction

• Graphic Design

• Creative Project Management

• Workflow system implementation

• Supportive Talent Procurement

• Oversight of Brand Standards

• Advancement and implementation of current campaign

• Creation of future sustainable visual messaging solutions

• Ideation and Creation of next phase of campaign

• Design of Special Events and ancillary elements

• Vendor Identification and Support

• Social Media design and content creation

One-off, single-channel interactions are out. Omni-channel, multi-touch processes are in

In the saturated market of skincare, creating a brand identity and successfully launching a skin serum requires innovation, effective storytelling, and a unique value proposition. To set itself apart, the brand must craft a compelling story that resonates with the target audience and communicates its distinctive qualities. The brand needed a clear brand identity that embodied its unique selling points. Inclusive of creating a memorable name, logo, and visuals.

Campaign Objective:
The objective of the "Healthy Skin is Sexy" campaign is to empower individuals to prioritize their skin health and promote a positive body image while debunking societal beauty standards such as skincare is not a priority for men. Through this campaign, the goal is to educate and create awareness about the significance of healthy skincare habits, self-acceptance, and self-care. Believing that true beauty lies in healthy, radiant, skin. This campaign endeavors to inspire individuals to embrace their skin, defy unrealistic beauty standards, and prioritize their skin health. Skin is the largest organ of your body and plays a crucial role in protecting you from external factors. Celebrity Make Up Artist Derrick Rutledge (formulator of the serum) knows that healthy skin starts with a consistent skincare routine. By taking care of your skin, you not only maintain its appearance but also enhance its functionality. Healthy skin helps you feel comfortable, confident, and beautiful from within. This campaign, challenges society's narrow definition of beauty. With emphases that beauty comes in all shapes, sizes, colors, and textures. We encourage everyone to celebrate their unique beauty and embrace their imperfections. Your skin is unique to you, and it's time to love and appreciate it.

Resume Skill Summary for Insurance Claims and Denials Specialist

• Managed, researched, and resolved outstanding client claim issues for a managing agent's book of business consisting of over 2,400 clients and spanning 40 years.

• Effectively communicated with clients to identify and correct any inaccuracies in the submission of claim documents.

• Investigated reasons for denial of claims, including those related to life insurance, disability, and death claims.

• Educated clients on the penalties associated with certain financial requests.

• Provided excellent customer service by addressing clients' concerns in a timely manner and communicating any time-sensitive information or potential penalties.

• Ensured client files were up-to-date and accurate in various automated software systems.

• Navigated various insurance and financial portals to locate claims, reconsideration submissions, and verify the accuracy of records.

• Analyzed and identified denial trends across multiple financial products preferred by servicing agent to determine best practice to avoid future delays and denials.

• Provided exceptional support to the managing agent to ensure all active cases were filed promptly and in good order, thereby avoiding delays in commission payments and brokerage house override payments.

GDES Fall 2023 Core Course in Graphic Design:
This course offers students a comprehensive understanding of graphic design, focusing on teaching foundational principles with a purposeful and meaningful design approach. By encouraging students to disrupt the norm in a differentiated way, the course aims to cultivate their ability to create designs that have a significant impact. Course Structure: The course combines both studio work and classroom instruction to provide students with a well-rounded learning experience. Through a combination of hands-on projects and theoretical knowledge, students will gain practical skills and conceptual understanding. The course incorporates fundamental components of design theory and typography, ensuring that students have a solid foundation in the principles of graphic design. Additionally, problem definition is emphasized, enabling students to approach projects with a clear objective in mind. This focus on problem-solving enhances their ability to ideate, conduct research, execute, and present their design projects effectively. This course focuses on the generation and control of form in design. Materials, methods, and language are explored to familiarize students with fundamental design practices. As an introductory studio, this course focuses on the generation and control of form in design. Materials, methods, and language are explored to familiarize students with fundamental design practices. By providing hands-on experience and practical exposure, students will gain a comprehensive understanding of design processes and approaches. teaching students foundational principles through the lens of purposeful and meaningful design that disrupts the norm in a differentiated way. Through a combination of studio work and classroom instruction, students will explore design theory, typography, problem-solving, and gain valuable experience in project ideation, research, execution, and presentation.

Meaningful Disruption: Unleashing Innovative and Creative Solutions
In today's rapidly changing world, the concept of meaningful disruption has become an essential element of any successful strategy. It is rooted in a mindset that celebrates thinking outside the box, challenging conventional norms, and embracing novel approaches to problems. This mindset fosters the development of groundbreaking ideas, captivating content, and unique experiences that leave a lasting impact.
At the core of this approach is the understanding that humans are central to every equation. By considering the bigger picture and putting people first, we can create solutions that not only satisfy immediate needs but also address long-term sustainability. We embrace emerging technologies, leveraging their potential to transform operations.

However, the true essence of meaningful disruption lies in its ability to foster creative problem-solving. We help to go beyond simply providing a product or service; we work with you and your key stakeholders to create a harmonious blend of innovation, usability, and sustainability. By understanding the needs of your target audience and empathizing with their challenges, we help you craft, introduce and implement authentic narrative elements that resonate with them on a personal level.

Your target audience is typically searching for a solution to a problem. It is our duty as visual storytellers to communicate how your brand, product and/or service can help them overcome these hurdles. By sharing their stories and illustrating the meaningful challenges they encounter, We help you establish a connection that goes beyond mere marketing tactics. You become their trusted partners, guiding them towards solutions.

It is through this collaborative approach that we have a proven track record in delivering outcomes that truly make a difference. Your brand, product and/or service has the power to drive positive change. By leveraging our expertise and resources - Working with your organizations key stakeholders - We help you to align your goals with those of your target audience. This results in a synergy that leads to shared success.

In conclusion, meaningful disruption is not just about introducing innovative and creative solutions; it is about creating profound change. By unleashing our imagination, harnessing emerging technologies, and prioritizing the needs of our customers, we can transform their challenges into opportunities for growth. Together, we can craft a narrative that inspires, captivates, and ultimately drives meaningful impact on both business and personal levels.

Reference Letter

Date: 03/06/2024

To Whom It May Concern,

I am writing to recommend Mariyah Al Tayb for the Curatorial Internship at the Saint Louis Art Museum. As a sophomore Art Studio major with a minor in Art History at Mount Holyoke College, Mariyah has consistently showcased a deep passion for the arts and a strong commitment to her craft.

Having had the opportunity to work closely with Mariyah, I have witnessed her dedication to advancing her understanding of various fine art techniques. She has actively sought out opportunities to broaden her knowledge by taking Fine Arts courses such as sculpture and painting at the University of Massachusetts and Amherst College as part of the 5 College Consortium. This eagerness to learn and grow as an artist is commendable and has undoubtedly contributed to the evolution of her innate skillset.

Mariyah's college portfolios are a testament to her talent and hard work, as evidenced by her acceptance into various programs. Her unique perspective and creative approach to art make her a standout candidate for the Curatorial Internship. I am confident that Mariyah's passion for the arts, combined with her strong work ethic and willingness to learn, make her an excellent fit for this opportunity.

I highly recommend Mariyah Al Tayb for the Curatorial Internship at the Saint Louis Art Museum and believe that she will make valuable contributions to your team.

Sincerely,

[Your Name]
[Your Position]
[Contact Information]

Letter of Recommendation for Mariyah Al Tayb

March 6, 2024

To Whom It May Concern,

I am writing to highly recommend Mariyah Al Tayb for the Curatorial Internship at the Saint Louis Art Museum. As a sophomore Art Studio major with a minor in Art History at Mount Holyoke College, Mariyah has consistently demonstrated a profound passion for the arts and a strong dedication to her craft.

I have had the privilege of closely working with Mariyah and have observed her unwavering commitment to advancing her understanding of various fine art techniques. She has proactively sought opportunities to expand her knowledge by enrolling in Fine Arts courses such as sculpture and painting at the University of Massachusetts and Amherst College through the 5 College Consortium. This eagerness to learn and evolve as an artist is truly commendable and has undoubtedly enriched her innate talent.

Mariyah's college portfolios are a reflection of her exceptional talent and relentless effort, evident through her acceptance into various programs. Her distinctive perspective and innovative approach to art set her apart as an outstanding candidate for the Curatorial Internship. I am confident that Mariyah's devotion to the arts, coupled with her strong work ethic and eagerness to learn, make her an ideal match for this opportunity.

Moreover, Mariyah curated an 18-piece painting student exhibition at Mount Holyoke College during her sophomore Spring semester—a testament to her creative prowess and ability to combine her diverse skill sets. Fluent in Japanese, French, and Arabic in addition to her native language of English, Mariyah's linguistic proficiency and cultural awareness will undoubtedly be valuable assets to the Saint Louis Art Museum program.

In conclusion, I wholeheartedly endorse Mariyah Al Tayb for the Curatorial Internship at the Saint Louis Art Museum and firmly believe she will bring immense value to your team.

Sincerely,

[Your Name]
[Your Position]
[Contact Information]