LUSTRE’S PINK HAIRCARE
OBJECTIVE | TO REIGNITE THE EXCITEMENT OF BRAND LOYALISTS, RE-GAIN SHELF SPACE AND LAUNCH A NEW COLLECTION OF HAIRCARE PRODUCTS.
CAMPAIGN TITLE: PINKLOSOPHY
Lustre's Hair Care is a remarkable brand in the haircare industry that stands out with its unique qualities and unwavering support for BLACK GIRL MAGIC. Unlike other beauty brands, Lustre's Hair Care is independently owned by black entrepreneurs, which allows it to stay true to its roots and maintain a strong connection with its consumers. This commitment to independence sets Lustre's Hair Care apart, as it remains unaffected by the intentions of major beauty players in the industry.
One notable feature of Lustre's Hair Care is the vibrant and eye-catching pink color of its heritage product. This bold hue not only grabs attention but also captures the brand's fearless and unapologetic spirit. With its standout color, Lustre's Hair Care serves as a symbol of empowerment and confidence, inspiring individuals to embrace their individuality and radiate their inner magic.
By choosing Lustre's Hair Care, individuals join a movement that empowers and uplifts black women everywhere.
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• Campaign Ideation
• Creative Direction
• Graphic Design
• Social & Digital Campaign Design
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Agency - FLUID CONTENT | Copywriter-Jennifer Ransaw Smith | Photographer - Keith Majors

Section Under Construction
