L’OREAL CREME OF NATURE EXOTIC SHINE HAIRCOLOR
OBJECTIVE | REBRANDING OF CREME OF NATURE with ARGAN OIL from MOROCCO EXOTIC SHINE COLOR AND PACKAGING REDESIGN.
Develop a digital and OOH supportive components that communicate to target consumers that L'OREAL Crème of Nature Haircolor with Argan Oil from Morocco has a new look, a new formulation that consists of natural ingredients and delivers 4X the shine of the previous formulation. New formulation prioritizes the health and vitality of hair. Saying goodbye to harsh chemicals and embracing more natural ingredients. With a wide range of shades allowing the consumer to find the perfect color that complements her style and personality. Whether she’s looking for a bold new look or a natural enhancement, This new formulation has her covered. Consumer can achieve salon-quality results in the comfort of her home. Allowing her to embrace the confidence that comes with shiny, healthy-looking hair. New packaging needed to communicate that new formulation delivers 4X more shine, consists of natural ingredients and is fade resistant.
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• Associate Creative Director
• Ideation and Graphic Design of Packaging Redesign
• Campaign Ideation and Design
• Social Media Marketing and Design
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FLUID CONTENT - Chicago, IL | Executive Creative, Steven Conner | Copywriter, Tanya Ward
COLOR CRUSH | EXPERIENTIAL/IMMERSIVE EXTENSION OF CAMPAIGN
CREME OF NATURE COLOR CRUSHES are exciting and immersive events that take place in various locations. These events focus on creating a multisensory experience for attendees. By collaborating with local professional hairstylists, social media influencers, community members, and local colleges. Spanning from 3 to 5 days, the main highlight of these events is the transformation of participants' hairstyles through the application of vibrant colors. Selected individuals have the opportunity to witness their hair undergo a remarkable makeover. To create a buzz and spread awareness, participants agree to share their entire transformative experience on their social media platforms. They ensure to tag the CREME OF NATURE brand, the colors used, and anything captivating about the event. Additionally, the entire experience is captured by a film crew, which not only enables the creation of future digital content for platforms like YouTube, Instagram, and TikTok but also serves the purpose of promoting upcoming COLOR CRUSH pop-ups. By capturing the excitement and energy of these events, the brand aims to generate interest and anticipation for events.
OOH and BUS SIGNANGE
